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THESE ARE THE FIRST IMAGES OF THE FIRST BENEFIT STORE IN PARIS

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A boudoir in Montorgueil district.

Tomorrow? Benefit will open on January 24 its first store before the inauguration a few days after. Decorated with powdered colors and very 60's furniture, the place is in the image of the playful products and the brand founded by twin sisters Jean and Jane Ford. They were the initiators of the brow bar, concept launched in their first store opened in San Francisco in the 70s.

That’s tomorrow that the fans of the brand can be supply Benefit’s magical potions, on 56 rue de Montorgueil. "The colorful decor of the Parisian store is a mix of the brand’s DNA and is full of codes that are dear to it: pink wallpaper, with large flowers, two-tone stripes, fun illustrations and fun and resolutely vintage characters," explains Benefit in its press release.

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The guests can also find a menu of plethora services such as waxing and dying lashes and eyelashes, waxing different areas of the face (chin, lip, cheeks), body waxing (legs, underarms, bikini... ), the laying of false eyelashes, flash makeup for an appointment, and self-tanning booth shower for face and body. Beauty lessons will be offered for groups of 2 to 6 people and why not with your girlfriends.

BENEFIT
56, rue Tiquetonne
Paris 2
Du lundi au samedi, de 10h à 20h
Tel: 01 40 13 72 12

Thérèse Guls
©Benefit

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