Lancôme takes La Maison Blanche in Paris during the Haute Couture Week.
We've missed the Lancôme rendezvous at the Crillon hotel at the last Women's Fashion Week in Paris in March. But the brand chose this time Haute Couture to organize a new intimate beauty rendezvous, from July 2 to 6, on the Montaigne terrace of La Maison Blanche.
A breathtaking view of the Eiffel Tower and an elegant venue to start summer in beauty and present its new makeup collection. For a week, the collections Rouge in Love and Vernis in Love will be honored through a nail bar and a beauty session. Declined in 24 fresh and light colors, they have also inspired an exclusive cocktail menu for the Terrace in Love, including fresh seasonal fruit juices, iced tea or champagne.
And to entertain the guests, Lancôme will invite young French groups (Surf Pop, Folk, Electro Rock) who offer, every afternoon, acoustic sessions outdoors.